Resources The Public Relations Department is required to submit a proposal at the next senior management meeting of the

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Resources
The Public Relations Department is required to submit a proposal
at the next senior management meeting of the company X, detailing a
PR plan to stage a fundraising event as part of the company’s
Corporate Social Responsibility (CSR) programme. The aim is to
raise $10M to assist the Diabetes Association of Jamaica, a
non-profit organization in Jamaica, with procuring a very expensive
diabetic screening machine from overseas. The machine will be the
first of its kind in Jamaica and is the latest in technology for
screening potential diabetics and highlighting blood vessel
blockages that can cause strokes and heart attacks.
Your fundraising event should have a noted patron (for example:
The Prime Minister of Jamaica, the United States Ambassador
to Jamaica or the British High Commissioner to Jamaica.)
The proposal must state clearly how the PR department of company X
will plan, implement and evaluate the staging of the event,
outlining ALL specific activities and PR tactics for achieving the
desired outcome. You may draw on external assistance (including
external sponsors) but details of the arrangements must be
specified in your plan.
Dress Code for the event: Semi Formal
You need to prepare a detailed plan for staging the CSR event,
which includes
Question
I need a assistance details of communication tools and your media
plan (please include samples of media materials and
justify the particular media vehicles proposed).