MARKETING Question 22 “Jo Biwi se karein pyaar, woh Prestige se kaise karein inkaar” (The man who loves his wife can nev

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MARKETING Question 22
“Jo Biwi se karein pyaar, woh Prestige se kaise karein
inkaar” (The man who loves his wife can never say no to Prestige
(pressure cooker)). The slogan made the brand very popular in the
1970s and the eighties. The company Prestige highlighted the
addition of a safety valve in their pressure cooker which help
release additional pressure that tended to build up inside the
utensil, sometimes leading to mishaps. Which of the following could
be closest to being true about the ad.
Select one:
a. The ad was aimed at the SEC-C customer.
b. The ad highlighted the customer’s affiliation to the family
of orientation.
c. The ad sought to popularise an opinion leader’s
ideas.
d. The ad helped eliminate a physical risk for the user.
Invoking a direct reference group (spouse/family) it helped create
customer goodwill.