GoPlay Video (GPV) is a newcomer to the world of movie and news streaming. GPV provides quarterly financial reports to i

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Goplay Video Gpv Is A Newcomer To The World Of Movie And News Streaming Gpv Provides Quarterly Financial Reports To I 1 (232.89 KiB) Viewed 38 times

GoPlay Video (GPV) is a newcomer to the world of movie and news streaming. GPV provides quarterly financial reports to investors using a balanced Scorecard (BC). In the first and second quarters of the current fiscal year, the firm achieved the following results: During the quarter Revenue Cost of goods sold Sales & Marketing Costs General & Admin Exp Total marketing revenue Q1 $112,500 75,000 63,000 125,000 5,000,000 Q2 $135,000 93,750 78,750 137,500 4,500,000 At the end of the quarter Cash # of revenue-generating customers # of employees Q1 $3,437,500 4,500 20 Q2 $3,062,500 5,625 30 . The following additional information is available: All jobs were filled as of the end of each quarter, and during the second quarter of the year GPV hired seven new employees. Ten percent of customers from quarter one were lost during the second quarter, however the company increased sales and marketing expenditures by over 20 percent, resulting in a net gain in customers for the quarter. . Required: Compute the following measures that are included in GPV's second quarter balanced scorecard: 1. Cash burn rate 2. Cash runway 3. Churn rate 4. Market share 5. Customer acquisition cost 6. Employee turnover rate