- Formative Assessment 1 100 Marks Volkswagen Operations Strategy Product Design In 1945 A Rare And Curious Volkswagen 1 (207.76 KiB) Viewed 79 times
- Formative Assessment 1 100 Marks Volkswagen Operations Strategy Product Design In 1945 A Rare And Curious Volkswagen 2 (133.22 KiB) Viewed 79 times
- Formative Assessment 1 100 Marks Volkswagen Operations Strategy Product Design In 1945 A Rare And Curious Volkswagen 3 (130.55 KiB) Viewed 79 times
FORMATIVE ASSESSMENT 1 [100 Marks] Volkswagen Operations Strategy Product Design In 1945, a rare and curious Volkswagen car was shipped from its bomb-damaged German factory to England. Here, a commission of leading British motor manufacturers inspected the small car. It would be "quite unattractive to the average motorcar buyer", the commission reported. "It is too ugly and noisy", while "to build the car commercially would be a completely uneconomic enterprise." The commission was mistake, however, and the Volkswagen Beetle, with its friendly car of . Production of the Beetle outstripped that of Henry Ford's Model-T when the 15,007,034th car rolled off the line at Wolfsburg in 1972. As its name made clear, the Volkswagen was truly a People's Car Ultimately, the sheer quality, along with the affordability, reliability, economy and distinct look and feel of the Beetle, ensured its success. Sold to the United States in brilliant Think Small' advertising campaign launched in 1959 and devised by the New York agency Doyle Dane Bernbach the Beetle became the biggest selling foreign-made car in America throughout the '60s. Now days VW Beetles incorporated many new features such as: Heated power side mirrors: Even the side mirrors on a Beetle can bring the heat. If the fog start, it will help the driver to ha a clear view. LED taillights: The available LED taillights have been styled with precise contours that perfectly flow with its design lin The bright illumination can also help cars behind you know that the driver is applying the brakes. Iconic design: Taken its iconic look to the next level . The Beetle unites classic styling and modern technologies. Panoramic sunroof: See the brighter side of life while driving, opening the sunroof lets the driver enjoy the sunshine. Bi-Xenon headlights: Available Bi-Xenon headlights with sleek LED Daytime Running Lights boost a longer life and use energy. It's a really bright side to this headlight story 17- and 18-inch alloy wheels A Beetle this distinctive needs wheels to match. The available designs are perfectly ma to this time machine. (
https://www.vw.com, 2017) Operations Strategy VW have introduced a new strategy that facing ever challenging industry, strategy 2025 focused on many important of any car makers challenges such as: - Flatter hierarchies or horizontal organization to establish a communication channel between staff and executives.. - A fundamental change, which means a change on the basic level of Volkswagen.. - More autarchy of Volkswagen's 12 core brands.. - Lower cost cars, to compete against the Japanese and Korean car makers.. - Lower costs and higher profits, lowering the cost of operation to generate more profit.. - Electrification, more electric car to produce, and to develop the technology needed to support the expansion of Full Electrical Cars. Digitalization and connectivity, by eliminating the old fashion way of paper documentation, and to im communication by using latest technology in this field. - Volk wagen as a mobility company. (Schmitt, 2016).. WW have categorized the main Initiatives for Strategy 2025 as follow:
Grow Profitability Sharpen positioning of the brands Develop wining vehicle and drivetrain portfolio • Streamline modular architectures • Partner with regional players to win in economy segment. Develop Strategic Capabilities • Develop self-driving system for autonomous vehicles and artificial intelligence in-house • Develop battery technology as new core competency. • Develop best-in-class user experience across brands and customer touchpoints. Enhance Entrepreneurial Spirit Implement model line organization. Realign "Components" business . Transform Core Business. • Build mobility solutions business. Develop and expand attractive and profitable smart mobility offering. . Secure Funding. • Improve operational excellence. • Optimize business portfolio Source:
https://www.ukessays.com/essays/managem ... ategy-4076. Answer ALL the questions in this section. Question 1 Once an organisation's mission has been established, it can begin to identify its strategy and organisation's action plan to achieve its mission. Heizer and Render (2017) suggest that firms three conceptual ways. This means that operations managers are required to deliver goods ar at least different, cheaper and more responsive. Define and then justify an appropriate m applying any one or combined conceptual ways. Question 2 Compute the following using customer satisfaction data from the table below. 2.1 Mean Squared Error (MSE) 2.2 Mean Absolute Deviation (MAD) 2.3 Mean Absolute Percentage error (MAPE)
Forecast Month Satisfaction score 84.0 1 88.4 86.6 2 87.2 89.1 3 90.1 88.7 4 92.7 89.9 5 91.5 Question 3 Global firms know that the basis for an organisation's existence is the goods or services it provides to soc products are the keys to great success. To maximise the potential for success, top companies tend to focus o products and spend enormous amounts of time and resources in improving them. Because most products hav even predictable life cycles, companies must be constantly on the lookout for new products to design, d- introduce to the market. Given this backdrop, criticise the main Initiatives for Strategy 2025 of VW. Question 4 From the case study, VW Beetle sales have been recorded for the past 9 years. To project future demand, VW m would like to determine the mathematical trend of guest registration. This estimate will help the management to whether future expansion will be needed in its manufacturing. Given the following timeseries data, develop a equation relating registrations to time (e.g., a trend equation). Then forecast year 11 registrations. Value thousands: Year 1: 17 Year 2: 16 Year 3: 16 Year 4: 21 Year 5:20 Year 6: 20 Year 7:23 Year 8:25 Year 9: 24