Personas are fun to create but behind the fun needs to be real data! In order to create a persona, you need to interview
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Personas are fun to create but behind the fun needs to be real data! In order to create a persona, you need to interview
Personas are fun to create but behind the fun needs to be real data! In order to create a persona, you need to interview at least 5 potential customers for your venture idea that you believe are somewhat similar. Each interview can be as short as 10 minutes, but you need to find out the following: • What's a typical day like for them? • What do they do for work (or school)? • Age, gender, and other relevant demographics • How do they shop? • What are their goals and challenges? • How do they stay connected? • What is their social life like? • How do they spend their free time? *The questions can change based on the nature of your idea. From your 5 interviews, create a persona (see lecture
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