Carefully read the excerpt below describing Sir Duke Brewery. Based on this information, answer the following questions.

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Carefully Read The Excerpt Below Describing Sir Duke Brewery Based On This Information Answer The Following Questions 1 (113.33 KiB) Viewed 33 times

Carefully Read The Excerpt Below Describing Sir Duke Brewery Based On This Information Answer The Following Questions 2 (89.21 KiB) Viewed 33 times

Carefully read the excerpt below describing Sir Duke Brewery. Based on this information, answer the following questions. Sir Duke is a small regional brewery with a successful Amber IPA. The IPA is produced on-site and can be enjoyed in the Sir Duke Restaurant or taken home from the Sir Duke Tap Room. After months of development, Sir Duke Brewery recently introduced a brand extension to the market, Sir Duke Cider, consisting of three new fruit ciders: Cherry, Blueberry, and Apple Spice. The primary goal for Sir Duke Brewery at this point is to inform consumers of this delicious new product and to encourage trial through its various channels. To this end, Sir Duke Brewery has decided to position Sir Duke Cider as an exclusive brand and a specialty product given its unique characteristics and local appeal. With this decision, Sir Duke Brewery is looking to cement a place for itself in the local cider scene which may be a profitable decision given that consumers seem to be shifting their drinking preferences to unique, locally-produced products, and are willing to pay for it. Referring to the previous excerpt, answer the following questions: nas is Sir Duke Cider
Referring to the previous excerpt, answer the following questions: Part 1: What stage of the Product Life Cycle (PLC) is Sir Duke Cider currently in? (1 mark) Part 2: Given Sir Duke's positioning strategy for the new cider, name which new product pricing strategy is the best fit for the brand and justify your response using examples from the excerpt. Using this strategy, recommend a price for the new fruit ciders if the industry average price is $20 and the costs to produce the cider is $8.50? (4 marks) Part 3: Given the company's positioning strategy, recommend a consumer sales promotion aimed to attract consumers' attention and encourage trial. Explain your answer in terms of perceptions of value and maintaining brand equity. (3 marks)