2.Imagine you want to buy a brand-new television set. a.Search online and make a (random) list with ten television model

[answerhappygod]

2.Imagine you want to buy a brand-new television set.
a.Search online and make a (random) list with ten television
models.
b.
What are the attributes of a television that are most important
to you? Describe your utility
function
𝑢(𝑎, 𝑏, 𝑐, 𝑝)
where a, b, c are different attributes of the tv and p is the
price.
c.Reduce the number of your options from ten to three
alternatives using the elimination by aspects heuristic. Describe
your process. What are the three television models left in your
choice set?
d.
For the remaining choice set with three television models, show
whether your preferences are
complete (1 mark)
transitive (1 mark)
e.Describe (in a few sentences) how your actual choice process
would look like if you really had to buy a new tv. Do you rely
mainly on rational utility maximization or simple heuristics?