What is database marketing? What are some criticisms of this technique? Can you do some research and present one example

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What is database marketing? What are some criticisms of this technique? Can you do some research and present one example

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What is database marketing? What are some criticisms of this technique?
Can you do some research and present one example of advertising you saw in the media? Please indicate the media platform and the benefits of using this particular platform.
How do you ensure ethical advertising? What are some of the issues involved? Pick one issue and elaborate on it.
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