Problem 2 G H K M 2 3 4 5 6 7 Consider The Extension Of Super Grain Case Study In Section 3 4 On Pages 97 103 Of The E 1 (32.73 KiB) Viewed 19 times
Problem 2 G H K M 2 3 4 5 6 7 Consider The Extension Of Super Grain Case Study In Section 3 4 On Pages 97 103 Of The E 2 (27.05 KiB) Viewed 19 times
Problem 2. G H K M 2 3 4 5 6 7 Consider the extension of Super Grain Case study in section 3.4 on pages 97-103 of the E-Book and provide an Input Analysis report for this case using your own words. The following issues should be included in your report: 1. The discrepancies between the exposures per a single TV ad and the total number of children & parents reached per a single TV ad, 2. The corrections of the unnecessary charges in relation to the planning budget per ad, 10 11 3. The attainment of at least 17 million exposures that were originally achieved using a minimum cost, and 12 13 4. The relaxation of the strict constraint related to the coupons budget and its effect on the achievement of the targets listed in the case. 14 15 16 17 18 19 a
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