Writing persuasively includes an effective working understandingof how to use appeal to ethics, appeal to emotion, and appeal toreason.
If a doctor was to seek funding for the development of a newtechnique she's created to treat an illness, she may begin byoutlining her academic qualifications and years of success as amedical practitioner (ethos). This might be followed byexplaining how her new procedure isn't as traumatic for the patientas previous forms of treatment and how it takes into accountemotional as well as physical wellbeing (pathos). Finally,the doctor may point to the impressive success rate of their newmethod and explain how, with adequate support, they will be able toincrease their successful treatment rate which will also result inmore profit for the hospital (logos).
Make an argument for a social, political, or ethical message youfeel is of serious importance and explain how it can besupported with examples of each of the three rhetoricalstrategies.
Structure your assignment as follows:
1. Your main point. (one or two sentences)
2. Your supporting points for this argument in the followingorder. (three to four sentences each)
3. Include an image you feel helps convey the overall feeling ofyour message.
Include a short heading/title (in upper case 36 pt font) at thetop of the page along with a limited amount of text (one to threeshort sentences in 14 pt font) below your image in order to anchorthe message. This should be a one-page document that could beposted on a website, a bulletin board, or even enlarged to become aposter.
Writing persuasively includes an effective working understanding of how to use appeal to ethics, appeal to emotion, and
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