You are the Director of the Orthopedic Care at Journeys Medical Center. Over the last 18 months, you set in motion a mar

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You are the Director of the Orthopedic Care at Journeys Medical
Center. Over the last 18 months, you set in motion a marketing plan
that includes online marketing efforts as well as sales of durable
medical equipment to patients treated onsite. Your overall customer
satisfaction for service provided is 92% satisfied and your pricing
is comparable to your competition. Your primary objective is to
increase market share by 5% (to 35%) over the five-year period
since initiating the plan.
Complete the story by providing additional details about your
marketing efforts and then provide a comprehensive overview of your
approach to evaluating the success of your marketing strategy. What
would indicate you are doing well and what would indicate a change
in direction is necessary? Be sure to use your new marketing
language in your overview.