Heading into 2020, Nucor had 25 steel mills with the capability
to produce a diverse assortment of steel shapes and additional
finished steel manufacturing facilities that made a variety of
steel parts and products. Its mills were among the most modern and
efficient, not only in the United States, but also worldwide.
Nucor’s lineup of product offerings was the broadest of any steel
producer serving steel users in North America. Moreover, Nucor was
the North American market leader in seven of the 12 product
categories in which it had a market presence—merchant bar steel,
structural steel, steel joists and steel decking, cold-finished bar
steel, metal buildings, steel electrical conduit pipe, and steel
pilings distribution. It was the number two market leader in steel
plate, special quality bar steel, rebar steel and fabrication, and
hollow structural steel tubing. And it was the number three market
leader in sheet steel (hot rolled, cold rolled, and galvanized).
This case details how Nucor has been a first mover in capitalizing
on cutting edge technological innovation in steelmaking to drive
down costs and sustain its position as a low-cost provider for well
over three decades. Furthermore, Nucor’s growth forcefully makes
the point that a company can grow and prosper despite highly
adverse industry conditions—if the company has a well-conceived and
competitively astute strategy.
Before completing these exercises, be sure to read the Nucor
case.
crafting and executing strategy the quest for competitive
advantage concepts and cases 23rd edition
Based on your analysis and assessment of Nucor’s situation, what
issues does Nucor management need to address?
Select “yes” for those statements below that are accurate and
choose “no” for those that are not.
How best to capitalize on the tariffs imposed on foreign steel
imports into the United States by the Trump Administration.
(Click to select) Yes
No
How fast to continue to expand the company’s steel-making
capacity in those segments where attractive opportunities
exist/arise.
(Click to select) Yes
No
How to boost labor productivity through annual cost-of-living
salary adjustments.
(Click to select) Yes
No
How best to combat competition from foreign steel producers in
the event tariff protection goes away.
(Click to select) Yes
No
Heading into 2020, Nucor had 25 steel mills with the capability to produce a diverse assortment of steel shapes and addi
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