PLEASE DON'T USE THE ANSWERS FROM OTHER POSTS/SOURCES! THANK YOU! You have been hired to market engagement rings for a p

[answerhappygod]

PLEASE DON'T USE THE ANSWERS FROM OTHER POSTS/SOURCES! THANK
YOU!
You have been hired to market engagement rings for a prominent
jewelry designer – Glitter R Us (GRU). The price for the
engagement rings ranges from $5,000 to $100,000, featuring quite
intricate and unique designs. Explain/define and apply the
following concepts, and use them to develop a final marketing
strategy for these engagement rings.
1. What are the Evaluative Criteria one might use in
considering the purchase of an engagement ring?
2. We have identified three types of consumer choice
processes: Affective Choice, Attitude-Based Choice, and
Attribute-Based Choice. Which choice process do you believe
is most likely taking place when choosing engagement rings? Explain
your reasoning.
a. Choice process/es most likely involved in selecting an
engagement ring.
b. Reason for choosing this choice process/these choice
processes.
3. Based on your answers above, how would you use
evaluative criteria, consumer choice processes, and *particularly*
generic/selective problem recognition in developing an overall
marketing strategy for GRU? Describe your marketing strategy
for GRU