Please answer all questions with diagrams, tables,
calculations, and references in detail. Thanks!
IBA convenience store, which opened its first store in Tokyo's Marunouchi in 2011, presently operates 38 round-the-clock stores in Japan's capital region. Assume that the chain is planning to open its new branch in the capital's suburbs and has come up with three options that have been evaluated against the decision factors: Location Factors Weight| A BIC Market size 30 00 6 5 Accessibility 130 30 6 56 Proximity to the current IBA distribution centre 25 | 5 | 64 Store expansion potential 15 5 619 1. Using the factor-rating method, what is the recommended site for IBA's new store? (1 mark) II. The store expansion potential is the least important factor. At what level of importance (weight) for store expansion potential will the decision made in part (a) of this question change? (3 marks)
Please answer all questions with diagrams, tables, calculations, and references in detail. Thanks!
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