Due Week Three: Elements and Development of Brand-Equity what elements made Blockbuster stand out or gave it value (or p

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Due Week Three: Elements and Development of Brand-Equity
what elements made Blockbuster stand out or gave it value
(or perceived value) to the public and its customers? This could be
multiple elements so please explain them each individually and use
sources to back up your work (cite them as well in your
submission).
How did the brand develop these elements to give them a brand
identity that led to the success and downfall of the brand? If
brand equity was always lacking for your chosen one, detail what
elements were tried to be positioned as value and why it either
failed or was successful at a period in time.