The pioneer's brand can become the standard of reference customers use to evaluate other brands, making it more difficul

[answerhappygod]

The Pioneer S Brand Can Become The Standard Of Reference Customers Use To Evaluate Other Brands Making It More Difficul 1 (36.13 KiB) Viewed 26 times

The pioneer's brand can become the standard of reference customers use to evaluate other brands, making it more difficult for followers to convince existing customers that their new brands are superior to the older and more familiar pioneer. Which advantage of being a pioneer does this explain? First choice of market segments and positions Economies of scale and experience High switching costs for early adopters Distribution advantages