Which of the following is an example of a health care offering
that satisfies the need for safety, according to Maslow’s Hierarchy
of Needs?
Cosmetic surgery
Visiting the dentist
Purchasing health insurance
Donating organs
The Health Belief Model aims to explain:
The perception of a personal health behavior threat
Purchasing behavior of health care services
How consumers perceive their individual health status
Why individuals adopt unhealthy behaviors
What can intervene between a consumer’s purchase intention and
the decision?
Attitudes of others
Competitor offering
Unanticipated situational factors
Both A and C
What is an example of a health care organization intervening in
the post-purchase stage of the buying process?
A hospital releasing an online advertisement
A dentist expanding office hours
A pediatrician sending follow-up letters to patients
A physician practice receiving referrals
Employers shifting health care costs to employees has led
to:
Increased consumer financial responsibility for health care
Consumers becoming more price sensitive
Consumer interest in comparing physicians and hospitals using
the web
All of the above
Which of the following is an example of a health care offering that satisfies the need for safety, according to Maslow’s
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