QUESTION 2. Marketing communications (marcom) refers to the messages and media that marketers use to communicate with th

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QUESTION 2.
Marketing communications (marcom) refers to the messages andmedia that marketers use to communicate with their target markets.There are various example of marcom for instance traditionaladvertising, direct marketing, social marketing, presentations, andsponsorships. As a marketer how would you trace the customerjourney by using AIDA Model on identifying cognitive stages anindividual goes through during the buying process for a product andservices in your organization?
QUESTION 3.
COVID-19 started as a health crisis, which quickly evolved intoa global economic crisis at a speed and magnitude we have not seenin our lifetime. The ripple effects are still unfolding on a globalscale and it is unlikely that the true impact of this pandemic canbe measured until the situation stabilizes. But once we come out ofthis challenging and uncertain time, how will we recover? Will wego back to business as usual, or will we see enduring changes atthe individual, organizational and government levels? Investigatethe effects of COVID-19 on consumer behaviour and the implicationsof this disruption for marketing strategies and policies. (10marks)
QUESTION 4.
A marketing system should sense, serve, and satisfy consumerneeds while also improving the quality of their lives. Marketersmay take actions by understanding customer needs and organizationalpractices, therefore marketing is currently facing many criticisms.Some of them are justified, while others are not. Certain marketingpractises according to social critics, harm individual, consumers,and society as a whole, how to formulate this situation?
QUESTION 5.
A marketing plan may be included as part of a larger businessplan. A solid marketing strategy is the foundation of awell-written marketing plan that will allow goals to be met. Whilea marketing plan contains a list of actions, it is useless to abusiness without a solid strategic foundation. The marketing planwill assist in determining who the target market is, the best wayto reach them, the price point at which the product or serviceshould be sold, and how the company will measure its efforts.Construct a marketing plan for your organization using marketingmodel canvas.
QUESTION NO 6.
In the early days of its success, Nokia emerged as one of themost successful mobile phone manufacturers. Nokia was the world'sbest-selling mobile phone brand in October 1998. By 2007, itcontrolled half of the mobile phone market. The company's young andenergetic leadership was the reason for its widespread acceptancein the consumer market. Initially, new technology, the desire todigitise, and innovation were among the reasons for success.However, over time, Nokia's excessive growth rate, loss of agility,and lack of innovative leadership led to the company's strategicfailure. By using the Product Life Cycle, investigate the factorsthat led to the demise of one of the largest smartphone developersin the 1990s.
QUESTION 7.
Digital marketing is important because it connects a companywith its customers while they are online and is effective acrossall industries. It connects businesses with ideal customers onGoogle via search engine optimization (SEO) and pay-per-click(PPC), on social media via social media marketing, and via emailvia email marketing. Investigate the impact of marketingtechnologies on consumer purchasing behaviour? (10 marks)
QUESTION 8.
The Social Dilemma is a 2020 American docudrama film. Thedocumentary investigates how the design of social media encouragesaddiction in order to maximise profit, as well as its ability tomanipulate people's views, emotions, and behaviour, as well asspread conspiracy theories and disinformation. The film also looksinto the impact of social media on mental health, specifically themental health of adolescents and rising teen suicide rates. Thefilm delves into the marketing psychology and manipulationtechniques used by social media and technology companies to addictusers. These companies monitor, track, and measure people's onlineactivity, which they then use to build artificial intelligencemodels that predict their users' actions and database. By watchingthe social dilemma evaluate the argument for the best practices inethical marketing? (10 marks)
QUESTION 9.
Ethical marketing is more of a philosophy that informs allmarketing efforts than a marketing strategy. Consider a socialmedia advertisement that claims a product will do X, Y, and Z, butwhen you order it, you discover it can only do X. These types ofdisreputable, dishonest, and corrupt marketing strategies actedunethically. Finally, while unethical marketing may succeed in theshort term, it is not a good long-term strategy. Customers willbegin to distrust your brand as a whole, making it difficult tofind brand advocates willing to spread awareness about your productor service through word-of-mouth marketing. Investigate thecritical role ethics plays in modern marketing and formulate thebest practises to create ethical solutions to all of your marketingchallenges? (15 marks)