QUESTION 13 (4 Marks) Colombo Coffee Co is the ultimate coffee shop based in Durban North, has everything a coffee lover

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QUESTION 13 (4 Marks) Colombo Coffee Co is the ultimate coffee shop based in Durban North, has everything a coffee lover

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QUESTION 13 (4 Marks) Colombo Coffee Co is the ultimate coffeeshop based in Durban North, has everything a coffee lover wouldwant. First there’s the excellent coffee and then there’s a rangeof coffee equipment and beans on sale. The friendly staff arealways willing to explain the coffee process to you and offertours, cuppings, french press, cold brews, and well, any coffeeinformation you require. Assume ‘Colombo Coffee Co: merges with amajor coffee beans supplier. Which one of the following is mostlikely to be an advantage as a result of this merger?
A. External economies of scale will increase efficiency
B. Greater control to lower prices of coffee
C. Industrial diversification increases risks
D. Lower monopoly power in the coffee marke
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