QUESTION 13 (4 Marks) Colombo Coffee Co is the ultimate coffee shop based in Durban North, has everything a coffee lover would want. First there's the excellent coffee and then there's a range of coffee equipment and beans on sale. The friendly staff are always willing to explain the coffee process to you and offer tours, cuppings, french press, cold brews, and well, any coffee information you require. Assume 'Colombo Coffee Co: merges with a major coffee beans supplier. Which one of the following is most likely to be an advantage as a result of this merger? A. External economies of scale will increase efficiency B. Greater control to lower prices of coffee
B. Greater control to lower prices of coffee C. Industrial diversification increases risks C. Lower monopoly power in the coffee market
QUESTION 13 (4 Marks) Colombo Coffee Co is the ultimate coffee shop based in Durban North, has everything a coffee lover
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