You are creating a media plan for Mainstream Boutique in Eau Claire, WI. Their primary objective is to increase brand aw

Business, Finance, Economics, Accounting, Operations Management, Computer Science, Electrical Engineering, Mechanical Engineering, Civil Engineering, Chemical Engineering, Algebra, Precalculus, Statistics and Probabilty, Advanced Math, Physics, Chemistry, Biology, Nursing, Psychology, Certifications, Tests, Prep, and more.
Post Reply
answerhappygod
Site Admin
Posts: 899603
Joined: Mon Aug 02, 2021 8:13 am

You are creating a media plan for Mainstream Boutique in Eau Claire, WI. Their primary objective is to increase brand aw

Post by answerhappygod »

You are creating a media plan for Mainstream Boutique in Eau
Claire, WI. Their primary objective is to increase brand awareness
among their target audience by 25% in 3 months. Their target
audience is high school and college age young women who live in Eau
Claire and the surrounding area. They have a modest budget of $1000
for this campaign. Do research to determine approximate costs for
various media/vehicles that you may choose to use in your media
plan. Indicate the media and vehicles that Mainstream should use in
their media plan and how much of their budget should be allocated
to each media/vehicle combination. Justify why you think this media
plan will be effective for Mainstream to reach their goal. Make
sure you are discussing media objectives such as reach, frequency,
weight, continuity, recency and cost that are relevant to your
situation. PLEASE ACTUALLY ANSWER
Join a community of subject matter experts. Register for FREE to view solutions, replies, and use search function. Request answer by replying!
Post Reply