1. According to Maslow's hierarchy of needs model, the first needs most people try to satisfy are their _________ needs

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1. According to Maslow's hierarchy of needs model, the
first needs most people try to satisfy are their _________
needs.
safety (shelter, removal from danger)
self-actualization (achieving individual potential)
physiological (food, water, rest)
social (love, belonging)
2. Marketing Research might reasonably involve:
the study of potential buyers, their behavior, needs, and
wants
attempting to understand a company's markets before introducing
new products or making major changes to existing products.
qualitative studies such as focus groups.
quantitative data analysis using statistics.
all of the above
3. "Positioning" is a marketing strategy which refers
to:
a product's ability to provide both immediate satisfaction and
social responsibility.
influencing how a particular market segment perceives a product
or service in comparison to the competition.
a marketing method that tracks interaction with customers to
optimize customer satisfaction and long-term company profits
how a firm approaches customer relationship management.
4. The term "economies of scale" means that:
The largest producers are always the most efficient.
The per-unit costs of a product decreases as a company produces
larger numbers of it.
The more a product is produced, the more consumers will buy
it.
it is more efficient for an economy to have a large number of
transactions.
5. PROMOTION includes all of the following EXCEPT:
personal selling.
sales promotion.
advertising.
distribution tactics.