You’re the Manager — What Would You Do? -
Audiotech Electronics Audiotech Electronics manufacturestelevision station control consoles used by all major broadcast andcable networks. They are investigating the possibility of expandingthe market for their products internationally. They feel being asmall privately-owned firm may be a weakness for globalexpansion.
Please I need questions 1-3 answered
Thank you!
1. What are the key considerations you should evaluate as asales manager in determining global expansion?
2. Do you think that a joint venture should be considered? Whatabout the use of a contract sales force from the country you areentering?
3. What are some of the unique problems that a small businessmight face in a global expansion that larger firms would not?
You’re the Manager — What Would You Do? - Audiotech Electronics Audiotech Electronics manufactures television station co
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