According to the A-T-A-R model, long-run market share can be expressed as MS = T × R × AW × AV. In this equation, "R" is

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answerhappygod
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According to the A-T-A-R model, long-run market share can be expressed as MS = T × R × AW × AV. In this equation, "R" is

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According to the A-T-A-R model, long-run market share can beexpressed as MS = T × R × AW × AV. In this equation, "R" is the
Recommendation rate.
Repeat purchase rate.
Reward rate.
Retention rate.
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