MKT121: Assignment 2: Brand YOU: Why Employers Buy Bringing Your Personal Brand to Life Brands come to life when they

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MKT121: Assignment 2: Brand YOU:Why Employers Buy
Bringing Your Personal Brand to Life
Brands come to life when they have an identifiable personalitysuch as the AFLAC duck or the Geico Gecko. You havepersonality characteristics, skills, and behaviors that demonstratewhat you can accomplish and that make youunique. Potential employers want to know about YOU andthe value you will bring to their organization. What doyou want to communicate to them about Brand YOU? Whatwill make you stand apart from other candidates for that specialjob or promotion?
One way to discover Brand YOU is to complete a SWOT analysisabout yourself. Then, using the strengths in yourpersonal SWOT analysis, construct a list of your corecompetencies. The final step to Brand YOU isconstructing a personal mission statement.
Your Assignment
analysis. Complete your ownpersonal SWOT Analysis using the worksheet providedbelow.
Below is the Grading Rubric I will be using to grade thisassignment.
MKT121—Assignment 2: Brand YOU: Why EmployersBuy
Grading Rubric
Name:_______________________________________________
Assignment 2: Brand YOU: Why EmployersBuy: 50 Points
Your Points
Completed Each Section ofthe Personal SWOT Analysis (10 Points)
Developed a List of CoreCompetencies Using Strengths from Personal
SWOT Analysis (10Points)
Designed a PersonalMission Statement Using Steps Provided in Article
(25 Points)
Grammatically andTypographically Error Free (5 Points)
TOTAL POINTS FOR ASSIGNMENT 2
COMMENTS:
Worksheet Begins on NextPage
It’s All About Brand YOU!
Part 1: Using the template below, construct yourpersonal S.W.O.T. analysis.
Strengths
Weaknesses
Opportunities
Threats
Part 2: Using the strengths from yourpersonal SWOT analysis, list your core competencies. Youmay want to add others, and then choose the one core competencythat is most important to you.
1.____________________________________________________________________2.____________________________________________________________________3.____________________________________________________________________4.____________________________________________________________________5.____________________________________________________________________6.____________________________________________________________________7.____________________________________________________________________8.____________________________________________________________________
Core competency most important to me is:____________________________________
Part 3: Construct your personal missionstatement. Remember that a personal mission statementdefines who you are as a person (or a team member where you work orhope to work) and identifies your purpose, whether that’s in yourjob or simply in life. It explains how you aim to pursuethat purpose, and why it matters so much to you. Use thesteps in the “The Five-Step Plan for Creating Personal MissionStatements” as a guide for this portion of theassignment.
My personal mission statement:___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________