1. Locate an advertisement that uses a theme of conformity. Thiscan be to either get a customer to conform to trends, or to avoidfollowing a crowd and instead acting individually. Describe the ad.Do you think the ad is effective? Why or why not?
2. Make a list of at least 5 formal and informal groups that youbelong to (5 total and be sure to identify if they are formal orinformal). Which ones are most important to you? Why? How long haveyou belonged to these groups? If they are formal groups, what wasthe process of joining?
3. What are the various power bases of reference groups? Giveexamples of how these power bases have influenced you in yourpersonal life.
4. Define atmosphere. List local dining establishments withunique atmospheres. What qualities make them unique? Are therestaurants distinguished more by functional or affectivequalities?
1. Locate an advertisement that uses a theme of conformity. This can be to either get a customer to conform to trends, o
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