This is a marketing scenario question It seems more prudent to take your cue from the customer advisory board than from

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This is a marketing scenario question
It seems more prudent to take your cue from the customeradvisory board than from the focus group, so you've decided tofocus on the issue of price. But slashing price would have majorramifications, including a hit to your bottom line and a possibleprice war with competition. Before taking this step, you need moreresearch to confirm whether or not the exploratory data wascorrect.
The relentless pressure to hold down costs leads you to considera relatively inexpensive survey using the company's mail panel.Like any mail survey, it would enable you to reach a diverse group- not just social media fans or other Internet regulars. You coulddevelop a simple, standardized instrument asking respondents torate the importance of price and other factors, like performance,in their purchase decisions. But you know that people who take timeto participate in panels may differ significantly from the generalpopulation.
It may be worth spending more to use mail survey of a nationalconsumer sample. You'd feel more confident moving forward based onresults from a large, relatively unbiased pool of participants. Lowresponse rates could be a problem, but enclosing coupons or otherincentives may help.
Question:
Should you survey a mail panel, or a national consumersample?
A. Mail panel
B. National consumer sample