Using the Chapter 16 Opening Case: Michael Kors, answer and individually identify responses to questions 16-1, 16-2, and

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Using the Chapter 16 Opening Case: Michael Kors, answer and individually identify responses to questions 16-1, 16-2, and

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Using the Chapter 16 Opening Case: Michael Kors, answer andindividually identify responses to questions 16-1, 16-2, and 16-3on page 456. Then justify your answer using theories,concepts, and assessment tools presented in Chapter 16:Marketing in the Global Firm.
16-1 - What international marketing strategies have been key toKors's success?
16-2 - Describe the role of branding in the global luxuryproducts market?
16-3 - What can Kors do to expand international sales?
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