1 What S The Ad S Central Idea 2 What S The Ad S Tone Is It Humorous Formal Serious Or Sarcastic What S Its Pers 1 (40.88 KiB) Viewed 3 times
1 What S The Ad S Central Idea 2 What S The Ad S Tone Is It Humorous Formal Serious Or Sarcastic What S Its Pers 2 (72.93 KiB) Viewed 3 times
1. What's the ad's central idea? 2. What's the ad's tone? Is it humorous, formal, serious, or sarcastic? What's its personality? 3. Ads usually arrange their elements in space. Break the ad into its parts. How much space is given to each part? What's put in the most eye-catching place? Is it the product? Something else? Does that "something else" have anything to do with the product? 4. How do these elements relate to the thesis? In other words, what do you associate with the elements? How is the ad trying to transfer these associations onto the product? Does color play a part? (Is the product even shown at all? Why or why not?) 5. Besides the obvious, are there words, designs, etc. which aren't immediately apparent, but which still might help sell the product in some way? (This question speaks to those "subliminal messages" some people claim are placed in ads. . .elements the advertisement implies rather than states right out.)
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