Mr. John Francois, the owner of John Francois Stores has been operating a successful business since 1977. However, he is

[answerhappygod]

Mr. John Francois, the owner of John Francois Stores has beenoperating a successful business since 1977. However, he is notfully aware of what strategic management and planning entails. As atrust worthy employee, Mr. Francois has asked you to host a weekendretreat with him, his family members, and selected members of staffso that you can advise them about what strategic management andplanning entails as well as how important it is for theorganization to engage in strategic management and planning.
What would you say to the members present at the retreat so thatthey can have a very good understanding of what strategicmanagement and planning entails, and why they should engage in theprocess so as to maintain the competitive advantage of JohnFrancois Stores?