Attitudes are often resistant to change, even when evidence suggests they perhaps should not be. Does this make sense f

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answerhappygod
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Attitudes are often resistant to change, even when evidence suggests they perhaps should not be. Does this make sense f

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Attitudes are often resistant to change, even when evidence suggests they perhaps should not be. Does this make sense from a psychological perspective? Based on the social psychological literature, what are some of the reasons for why persuasion commonly fails?
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