Consider yourself working for an ad agency in Vancouver. The agency has secured the Nike Account ( like in the movie "Wh

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Consider Yourself Working For An Ad Agency In Vancouver The Agency Has Secured The Nike Account Like In The Movie Wh 1 (67.77 KiB) Viewed 12 times

Consider yourself working for an ad agency in Vancouver. The agency has secured the Nike Account ( like in the movie "What woman want"). Nike has entrusted your company with these tasks: Background: Nike wants to launch women's sneakers exclusively for the Canadian markets (This would be your product if you are a guy)/Nike is launching men's sneakers exclusively for Canadian markets ( This would be your product if you are a girl). P.S: For the men in the class, the product you will be launching is Women's Sneakers for the Canadian Markets For the women in the class, the product you will be launching is the Men's Sneakers for the Canadian Markets Q1. Since Nike stores are already established in Canada, suggest a product line extensionfor men/women and explain why. (Eg: Nike already has women's running shoes. Product Line Extension Example- Nike could launch shoes for ice hockey for women as Ice Hockey is a popular sport in Canada). (10 Marks)