Your company has developed a new weight-loss shake that has beensuccessful in test marketing. Users have experienced anaverage weight loss of two pounds per week. You hold a patenton the product, so it will be seven years before anyone else cancopy this product. The cost to produce the shake isrelatively low, with total manufacturing costs running at about 5cents per ounce. Each shake is eight ounces.
What pricing strategy do you recommend for this product?Why?
Your company has developed a new weight-loss shake that has been successful in test marketing. Users have experienced a
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