Read the case study below and answer the questions that follow. Coca Cola Coca-Cola is the most popular soft drink in th

[answerhappygod]

Read the case study below and answer the questions thatfollow.
Coca Cola
Coca-Cola is the most popular soft drink in the world. It’s soldalmost everywhere, and its brand name is known in most languages.The Coca-Cola Company (TCCC) manufactures and sells not onlyCoca-Cola itself, but also a wide range of other beverages, likeFanta, Sprite, water, juices, and energy drinks. The brand owes itssuccess primarily to the product itself as well as its iconicmarketing campaigns that position Coke as a drink with a fun andactive lifestyle. But there’s one factor a person might miss whenexplaining the wildly successful product: the Coca-Cola supplychain is one of the most wide-reaching, seamless operations in theworld.
The History of Coca-Cola’s Success and Manufacturing MilestonesBefore we start talking about the Coca-Cola supply chain, let’stake a look at the key milestones in the history of this legendarydrink.
• In 1886, Dr John Pemberton, a pharmacist in Atlanta, inventeda flavoured syrup mixed with carbonated water. At those times,there was a belief that carbonated water had a good impact onhealth, so Coca-Cola was actually sold as a medicine at sodafountains.
• In 1888, Dr Pemberton sold his business to Atlantabusinessman, Asa G. Candler., who expanded the beverage sales tosoda fountains beyond Atlanta.
• In 1894, Joseph Biedenharn was the first to start sellingCoca-Cola in bottles.
• In 1899, three enterprising businessmen in Tennessee gotexclusive rights to bottle and sell Coca-Cola, thus starting thecompany’s worldwide bottling system.
• In 1929, the first Coca-Cola slogan, “The Pause ThatRefreshes,” appeared in the Saturday Evening Post
• In 1977, the contoured Coca-Cola bottle was trademarked, andthe first marketing efforts were made, which then turned Coca-Colainto the world’s most well-known beverage brand.
Coca-Cola Supply Chain: What Makes It So Remarkable? Coca Cola’sVP of Customer Logistics Wendy Manning once said the company isable to deliver a drink from a factory to a local store within 48hours. The secret behind this impressive figure is local sourcing,meaning that most of the drinks are manufactured directly in thecountry where they are sold.
Coca-Cola has more than 900 bottling and manufacturingfacilities across the world, and its factories have some of theworld’s fastest production lines. It’s not just about the sheernumber of facilities, though.
These are other things that contribute to Coca-Cola’s supplychain:
1. Innovation Coca-Cola Enterprises seamlessly integrates moderntechnologies into its supply chain. For example, it uses 3Dprinting to manufacture bottles and cans for its drinks.
2. People Coca-Cola’s logistics team consists of more than 100people who ensure the safe journey of each bottle from factory tofridge.
3. Long-term relationships with retail partners Over the pastfew decades, Coca-Cola has proven to be one of the most valuableand reliable suppliers for its retail partners. One example is thatthe company has been growing together with McDonald’s since1955.
4. Supplier relationship management program
Helen Davis, VP of Coca-Cola Supply Chain in the US, conductssupplier innovation days. During these events, the company’sprocurement and marketing teams present the company’s market needswhile the suppliers also present their own latest innovations. Theprogram also involves quarterly meetings with key suppliers, wherea mutual performance review takes place.
5. Strict quality control Coca-Cola has strict qualityrequirements on its manufacturing practices. For example, Coca-ColaHBC, a bottling franchise partner of Coca-Cola Enterprises,requires quality, environment, and health safety certificationsfrom its suppliers.
6. Global Supply Chain Council The beverage giant establishedthe Global Supply Chain Council, which consists of subcommitteesthat focus on adhering to established Coca-Cola supply chainstrategy. The Council has its own centralized portal where theemployees and supply chain participants share their experiences andbest practices.
7. Close collaboration with bottlers The Coca-Cola Companyprovides a standard set of guidelines for all of its bottlingpartners and suppliers. As a result, most of the strategicdecisions are centralised. The headquarters controls most of thebottling partner’s operations, so each bottling partner servicesthe respective geographical area through a head office. Thebottler’s office works in tight collaboration with a regionaloffice under the direct supervision of The Coca-Cola ExportCorporation (TCCEC). The bottler’s head office connects theproduction plant with different distribution and sales centresacross the world, forming a coherent supply chain. All of theseaspects make Coca-Cola supply chain management one of a kind.
Coca-Cola Supply Chain: How It Works In a nutshell, Coca-Colabeverages go through the following destinations in theirjourney:
Manufacturer
• Distributor
• Retailer
• Consumer Now let’s take a closer look at this journey. Thetypical workflow within Coca-Cola supply chain:
• The Coca-Cola Company headquarters in Atlanta manufacture theconcentrated syrup and sell it to Coca-Cola Enterprises (CCE) oranother bottling partner, which is responsible for selling theproduct in North America and Canada.
• The bottling partner sends it to a manufacturing facility,which mixes the syrup with other ingredients, such as filteredwater and sweeteners. After that, the bottler packages the finalproduct and distributes it to retail partners (stores, restaurants,vending machines)
• The Coca-Cola Export Corporation (TCCEC) partners with localbottlers across the world and distributes the drink to thecorresponding local markets.
Coca-Cola Logistics Logistics is an integral part of any supplychain, and Coca-Cola’s logistics expertise definitely contributesto its supply chain success. Here are some of the logistics-relatedbest practices implemented by Coca-Cola:
• Manufacturing products on a more frequent basis, e.g. once aweek
• Implementing weekly meetings between the teams worldwide
• Moving the production plants closer to customers
• Introducing daily interaction between the main sites
• Introducing seamless processes that are shared between allsupply chain participants.
Does Coke’s Supply Chain Management Inspire You?
Coca-Cola’s manufacturing and supply chain management haveinspired a lot of other businesses to be better. But businessestoday can scale growth at a much faster rate than one could back inthe early 1990s thanks to new software and automation techniques.The takeaway here should be that the principles Coca-Cola grew fromstill apply, even if the technology that facilitated that growth isoutmoded
QUESTION ONE [25]An objective of purchasing and supply management is “To maintainand develop the quality of purchased commodities and internalservice delivery.” Evaluate the Objectives of Purchasing and SupplyManagement at Coca-Cola