To defend your market position and maintain the competitive advantage Marketing Guru Tom Whitney gives 11 advises. Those

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To Defend Your Market Position And Maintain The Competitive Advantage Marketing Guru Tom Whitney Gives 11 Advises Those 1 (45.99 KiB) Viewed 13 times

To defend your market position and maintain the competitive advantage Marketing Guru Tom Whitney gives 11 advises. Those are the principles to stay ahead of your competitors. 1. Know your U.S.P. (Unique Selling Proposition). 2. Define your brand. 3. Differentiate your offerings from your competition. 4. Don't compete on price. 5. Make your services a little more expensive. 6. Be as approachable as possible. 7. Make innovation your best friend. 8. Improve your customer service.. 9. Make friends with the enemy. 10. Have a customer database. 11. Create a customer-centric culture. Evaluate each advise, explain the reason, give examples from successful turkish and international brands. Each explanation will be worth 10p.