Retailer adds Japanese haircare brand to its range By VIJENTHI NAIR and REBEKAH TEO METRO NEWS Saturday, 30 Apr 2022 GUA

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Retailer adds Japanese haircare brand to its range By VIJENTHI NAIR and REBEKAH TEO METRO NEWS Saturday, 30 Apr 2022 GUA

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Retailer Adds Japanese Haircare Brand To Its Range By Vijenthi Nair And Rebekah Teo Metro News Saturday 30 Apr 2022 Gua 1
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Question B&C
Retailer adds Japanese haircare brand to its range By VIJENTHI NAIR and REBEKAH TEO METRO NEWS Saturday, 30 Apr 2022 GUARDIAN Malaysia announced the latest addition to its brand range of products Kusabana - at a launch held at Cocodry Publika in Kuala Lumpur. Article 1 Its personal care department senior category manager Anashalwa Abu Bakar said Kusabana, which means "plant with flower" in Japanese, was inspired by the revered Japanese art form of natural beauty and flower arrangements. Guardian Health and Beauty Sdn Bhd corporate affairs and events senior manager Jennifer Wong (left) and Anashalwa showing Kusabana's haircare products. She said the products were a unique formulation made in Japan and bottled exclusively for Guardian Malaysia. "What makes it unique is that the products are formulated from the hot spring waters of Yubara, Japan, which is an award-winning open-air hot spring in West Japan. "The hot spring waters contain a multi-mineral combination of sodium, calcium and potassium that promotes a healthy scalp," she explained. She added that the products contained Camellia japonica oil from Toshima Island, which reduces split ends, protects hair from drying out due to external elements, softens hair and makes it shinier. "It is free from silicone and eight other (unhealthy) ingredients for healthy hair and skin. "About 90% of its contents are derived from natural ingredients, including six oils and extracts, with fragrances from world-class perfumers. "All Kusabana products are dermatologically tested and proven," she said. Guests at the event were treated to a hair wash using Kusabana products. They also indulged in a Japanese foot soak and tried their hand at the Japanese art of flower arrangement - ikebana. In a statement, Guardian Health and Beauty Sdn Bhd Malaysia and Brunei commercial director Anna Hull, who is also its South-East Asia own brand director, said they were constantly researching and bringing in the best products available at great value for customers. "The introduction of the exclusive Kusabana haircare range at Guardian store reflects our tireless effort in giving our best, by introducing products that use advanced technology, providing greater and better benefits and experiences to our customers. "We are very much aware of our reputation and legacy of being the 'number one' health and beauty retailer and a trusted community health expert in Malaysia, as we were named the Platinum award winner for 'Best Retailer' at the recent Putra Brand Awards. "So, we will continue to bring in and offer the widest range of health and beauty products at best value for our customers," she added. The products available for purchase include Damage Repair Shampoo and Conditioner and Hair Mask, Moist and Shine Shampoo and Conditioner, Volume and Anti-Breakage Shampoo, Deep Cleanse and Refresh Shampoo, as well as Moist and Repair Jasmine Hair Oil.

The Kusabana haircare range retails from RM31.90 per pack. FINE guardian ● Picture 1: Guardian Pharmacy Websites 17:522 ● www Picture 3: Health of Nation Event (28 April - 1 May 2022) UnionB quardian HEALTH NATION FREE guardian RECOMMENDS KUSABANA, LATEST J-BEAUTY HAIR CARE REGIME Picture 2: Youtube Advertisement https://guardian.com.my/brands/kusabana.html?page=1 不含 50% 日本製 深層修護洗髮 A-967- 402225 Kusabana. くさばな CAMASERAPAIR HAIR Picture 4: Damage Hair Repair Mask ● zuLses&t=9s https://www.tallpiscesgirl.com/2022/04/ ... qQBK6hBzIU

New & Exclusive GUIS Kusabana SIEG DAMAGE REPAIR S&P Fasabina W Figure 1: Printed Advertisement Enriched With Botanical Essences Kusabana, COLED age. Son&Pe Unde Kusabana Moist & Shine Shampoo & Conditioner with Blended with Honey, Argan Oil, Olive Oil, Ume Extract, Grape Seed Extract & Moringa Seed Extract. The products help to improve hair elasticity and make hair soft and silky. SAVE 20% 26.32 each Kusabana Hair Care Range 490ml RM32.90 each SAVE 20% 95ml 25.52 each NP RM31.90 each Kusabana Moist & Repair Jasmine Hair O SAVE 20% 25.52 each Kusabana Damage Repair Hair Mask (ar) 250g NP: RM3190 each SAVE 20% 26.32 each Kusabana Hair Care Range 490ml RM32.90 each Kusabana Damage Repair Shampoo & Conditioner Blended with Japanese Camellia Oil, Argan Oil, Plum Seed Oil, Licorice Leaf Extract, Rice Bran Extract & Sunflower Seed Extract. The products help to protect hair from oxidative damage. AUS Kusabana, COLES DANGERDADOHAD MAY Kusabana COLES MORE EXCUR Kusabana くさばな 14134 Kusabana Damage Repair Hair Mask Kusabana, COLEN MANT 1110 Blended with Japanese Camellia Oil, Argan Oil, Plum Seed Oil, Licorice Leaf Extract, Rice Bran Extract & Sunflower Seed Extract to help to repair hair damage. y GR/2022/MY0086 www.kusabanajapan.com

b. Describe THREE (3) product levels of Kubasana shampoo. c. Discuss THREE (3) factors to consider in setting the price of Kubasana shampoo. (6 Marks) (6 Marks)
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