Bus306: Apple's IPhone 13 Marketing Plan A mission statement is meant to be a concise statement of why the organization

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Bus306: Apple's IPhone 13 Marketing Plan
A mission statement is meant to be a concise statement of whythe organization exists - it's raison d'etre. It is meant tobe communicated to both customers and employees, so you should becareful to use plain and simple language that captures the essenceof what the organization wants to do. While it is important for themission statement to specifically define what business you are in,it is also crucial to keep in mind that this statement should notbe something that is subject to frequent change. So, evenwhile being specific, you should leave room for the company togrow (for example, a phone company should define itsmission in terms of communication, not just telephones) be sure tofollow this in the questions below: