Which of the following characterizes segmentation when it’s well done? ( one or more options are correct ) A) It’s diffe

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Which of the following characterizes segmentation when it’s welldone? ( one or more options are correct )
A) It’s differential: Homogeneous within each group and distinctbetween groups – in other words segments should respond differentlyto distinct commercial actions.
B) It’s based on value: Segments should eventually perceive ourproduct or service as a distinctive value proposition.
C) It’s relevant and simple: Sufficiently large to be ofinterest in terms of market potential & profitability, but alsoeasy to understand.
D) It’s complex: Understanding customers is complicated, andtherefore segmentation needs to reflect this complexity.
E) It’s reachable: You should be able to design differentstrategies and tactics (“marketing mix”) to effectively addressthem.
F) It’s focused on a single segment: Because understandingconsumer behavior is complex, segmentation needs to focus on justone demographic or behavioral group.