Assume the role of a new Global Marketing Manager for a company that has just decided to sell its product outside of its

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Assume the role of a new Global Marketing Manager for a companythat has just decided to sell its product outside of its homecountry. In this company, you report directly to the ChiefExecutive Officer (CEO). For your first assignment, the CEO hasasked you to prepare a global marketing plan that will serve as astrategic road map for your future work with the company by guidingyour day-to-day activities. It will also serve as a tool to measureyour success at your annual performance review. Tables and graphsin support of your plan are encouraged. Your Stand-Alone Projectresponses should be both grammatically and mechanically correct,and formatted in the same fashion as the project itself.
For your global marketing plan, you may choose anyindustrial, commercial (i.e.,business) or technological product. You shouldalso make the following assumptions.
Part1 Company andProduct Background: Provide an overview of your chosen company andits product(s). Include the following information.
Part 2 ForeignEntry
Part 3 LocalMarketing
Part4 ProductSegmentation, Positioning, Standardization/Adaptation, andBranding
Part5 Global Promotion:Global promotion will probably be one of the largest sections ofyour global marketing plan because this is the section where youwill include all of your actual global marketing tactics. In thissection, the information should be especially detailed andcomplete. You should include the tactics listed below and therationale for each decision made concerning them. In addition,include planned event/activity dates and budget amounts for each ofthese tactics. If you decide that any part of this section does notapply to your product or country, provide a detailed explanation ofwhy it does not apply and how your company will compensate for nothaving it. (80 points)
10. Other Global Promotion Plans:Since each product is unique, be sure to include any other globalpromotion plans applicable to your product.
Part 6 Organizational Structure
Part 7 ExecutiveSummary