ELI LILLY IN INDIA: RETHINKINGTHE JOINT VENTURE STRATEGY (CASE STUDY)
1.Provide case facts in a briefnarrative manner of case study ELI LILLY IN INDIA: RETHINKING THEJOINT VENTURE STRATEGY
2.Putting yourself in the shoes of Mr.Brar, what should you decide about the future of the joint venturewith Lilly? Provide specifics on whether and how should it continueor end.
3.In case the joint venture breaksdown, how should Lilly readjust its strategic direction in emergingmarkets such as India, in the light of WTO regime?
ELI LILLY IN INDIA: RETHINKING THE JOINT VENTURE STRATEGY (CASE STUDY) 1.Provide case facts in a brief narrative manner
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