Cola war continue-Coke and Pepsi in 2010" have uploaded in Unit 8 PDF of Harvard. After reading this case study answer t

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Cola war continue-Coke and Pepsi in 2010" have uploaded in Unit 8 PDF of Harvard. After reading this case study answer t

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Cola war continue-Coke and Pepsi in 2010" haveuploaded in Unit 8 PDF of Harvard. After reading this casestudy answer the following questions:
1. Why, historically, has the soft drinkcompany been so profitable?
2. Compare the economics of theconcentrate business to that of the bottling business: why is theprofitability so different?
3. How has the competition between Cokeand Pepsi affected the industry's profit?
4. How can coke and Pepsi sustain theirprofits in the wake of flattering demand and the growing popularityof non-CSDs?
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