Assignment Instructions Task Bearing in mind the current state of the global economy, choose and critically analyze an o

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Assignment Instructions
Task
Bearing in mind the current state of the global economy, chooseand critically analyze an organization of your choice attempting toenter a foreign market. Using secondary data,research a foreign market of your choiceusing international market research theory.Carry out an external environmentalanalysis of the foreign country by evaluatingthe wider and competitive environments.Then, based on your own research of that market and your earlieranalysis, segment, target and position yourchosen organization in the foreign market. Finally, designa marketing mix to allow theorganizationto grow and sustain competitive advantage inthat market.
Your assessment should be in Report format, and should be 4,000words (+/- 10%) [Your bibliography and appendices do not count aspart of the word count. Please note appendices are to be used tosupport your written assessment (report) and not to containunnecessary information / data]