Undertake a SWOT and PESTLE analysis on McDonal's and usetheresults to analyse the main e-commerce related opportunities andchallenges it hasfaced because of the COVID-19 pandemic and evaluate howsuccessfully it hasaddressed these Examine how the growth in sales and/or customer base has posedsupply chainchallenges for McDonal's and the ways in which it has soughttoovercome these challenges in order to provide high levels ofservice andfulfilment
Using your research, identify TWO (2) social media channelsthat McDonal'suses to help develop its online communities. Explain the reasonswhy each of theseTWO (2) channels have been selected and the benefits they providein terms ofachieving enhanced communication and interaction with thesecommunities. Identify whether the McDonal's site has an SSL (SecureSocketsLayer) certificate AND if its payment systems are PCI DSS (PaymentCard IndustryData Security Standard) compliant. Define the key characteristicsof both featuresand discuss how they can help customers to have confidence in thesecurity of the ecommercesite. Using your research, identify and briefly describe TWO (2) featuresof McDonal's that you believe are particular strengths interms of meeting theneeds and expectations of the site’s target audience(s), detailingthe reasons foryour choice.
Undertake a SWOT and PESTLE analysis on McDonal's and use the results to analyse the main e-commerce related opportuniti
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