As reported by the Wall Street Journal in its' article entitled "How Pfizer Set the Cost of its New Drug at $9,850, Pfiz

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As Reported By The Wall Street Journal In Its Article Entitled How Pfizer Set The Cost Of Its New Drug At 9 850 Pfiz 1 (24.79 KiB) Viewed 11 times

As reported by the Wall Street Journal in its' article entitled "How Pfizer Set the Cost of its New Drug at $9,850, Pfizer determined that O A. a price below $10,000 (or its determined price of $9,850) for its new drug Ibrance would result in a rapid increase in its marginal costs. O B. a price above $10,000 (or its determined price of $9,850) for its new drug Ibrance would result in a decline in its (total sale) revenues reflecting a price elasticity equal to one (in absolute value) for prices exceeding $10,000. O C. a price below $10,000 (or its determined price of $9,850) for its new drug Ibrance would result in a decline in its (total sale) revenues reflecting a price elasticity less than one (in absolute value) for prices less than $10,000. O D. a price above $10,000 (or its determined price of $9,850) for its new drug Ibrance would result in a decline in its (total sale) revenues reflecting a price elasticity less than one (in absolute value) for prices exceeding $10,000.