SECTION A Case Study Analysis 1 Instruction: Answer question 1 and one other question in this section. Haye and Son Limi

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Section A Case Study Analysis 1 Instruction Answer Question 1 And One Other Question In This Section Haye And Son Limi 1 (59.33 KiB) Viewed 10 times

SECTION A Case Study Analysis 1 Instruction: Answer question 1 and one other question in this section. Haye and Son Limited is a consumer products company located in one of the European countries. The company's strategic goal is to appeal to the heart and care about human needs. The company conducted a marketing inquiry by collecting market information from a wide variety of sources ranging from marketing research studies to monitoring online conversations where consumers discuss how majority of men in the country shave using barbershops and barbers usually break double-sided blades in two and used them repeatedly, which creates unhygienic conditions. The company's designated team uses this information to arrive at a better understanding of consumers' behavior and their buying motives. With the strategic goal of improving the lives of its customers, the team created a razor-and-blade innovation that simplified the essential features of the shaving done in barbershops. The products were a success in terms of improving both the human condition and the company's profitability. Questions: 1. Analyze what Haye and Son Limited did to create value for its customer. (9 marks). 2. Identify the value created by Haye and Son Limited for its customer that enable it to build customer relationship. (7 marks). 3. Explain what customer insights imply in this case. (7 marks). 4. Identify what could be the source of marketing information for the company. (7 marks).