Ashok Leyland, a major manufacturer of Trucks and Buses, has decided to make a foray into small passenger transport vehi

[answerhappygod]

Ashok Leyland, a major manufacturer of Trucks and Buses, hasdecided to make a foray into small passenger transport vehicles.Their product development team has developed an MUV (Multi UtilityVehicle) with 7 seats and 8 seats configuration. They found thatMUVs like Toyota Innova, GM Tavera and many more other models fromMahindra and Tata Motors are doing good business in India. Thecompany outsourced the research to find out the market potentialfor MUV in India to Market Research Group (MRG). MRG conductedsample market studies in Salem in Tamilnadu and Gorakhpur in UttarPradesh. They submitted a market potential report to Ashok Leyland,which suggested that there is good potential in the market for MUV.Based on the research report, the company launched the MUV Stilewith technological collaboration with Nissan India Ltd. Thisproduct is similar to Nissan Evalia. In May 2015 Ashok Leyland tooka decision to withdraw Stile due to weak sales.
Questions:
a) Was the research done by MRG scientific?
b) What were the limitations in the research methodology?
c) What could have been appropriate research method?