Read the following situation, then answer Questions In a hypothetical situation, Jaws Tteokbokki, a popular Korean resta

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answerhappygod
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Read the following situation, then answer Questions In a hypothetical situation, Jaws Tteokbokki, a popular Korean resta

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Read the following situation, then answerQuestions
In a hypothetical situation, Jaws Tteokbokki, a popular Koreanrestaurant chain is considering to expand its business to Malaysia.Initial market intelligence indicated at least 300 Koreanrestaurants are currently operating in the country, of which asignificant number of them are restaurant chains. The company isaware of the requirements for Halal certification and will be ableto adapt its operations to suit the requirements without anycritical problems. The company takes the prevalence of Koreanrestaurant chains in the country as an indication that the marketis not culturally distant and therefore assumes that marketacceptance towards Korean food may not pose a significant issue.Yet, upon further investigation, it was revealed that the market isclose to being saturated, therefore, the company needs to becareful in selecting its entry strategy. Based on the GlobalRetailing Market Entry Strategy Framework, you are to advise theKorean restaurant chain on the best strategy to enter the Malaysianmarket.
Question
Recommend the best market entry strategy that Jaws Tteokbokkican use and justify your answer based on the information given.(aroud. 200 words)
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