Case Study – Change Management In a recent leadership team meeting, George Kasey, the CEO of Kasey Food, a Canadian chai

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Case Study – Change Management In a recent leadership teammeeting, George Kasey, the CEO of Kasey Food, a Canadian chain ofmeat production, raised concerns that business is slow due to thelack of focus on innovation. While Kasey Food had been verysuccessful in marketing their products in the past, it is currentlyseeing a decline in sales. George K. had previously challenged hisleadership team to come up with innovative ideas to drive continuedsuccess, but results have not yet improved. The chain suffersespecially because of the unexpected rise in demand for vegan food.Therefore George K. started looking for a potential businesspartner to expedite the company's involvement in vegan products. Inaddition to the possibility of acquiring knowledge and skillsaround vegan nutrition, Kasey Food is evaluating a merger with aninnovative company that is based in Southern America. This wouldalso provide an opportunity to (at least partially) transferproduction to save on costs and to secure access to the continent'smarket after Pandemic. Concerning this possible merger, thebusiness development manager has already started looking intopotential legal issues. As a next step, the business developmentmanager worked on an analysis to identify where the companycurrently stands and what it wants to achieve in a new combinedpostmerger organization. Based on the findings, a decision was madeto limit potential merger partners to companies that have similartarget customers, i.e. a focus on retailers and restaurants, tobuild a sustainable combined business model. However, the companycultures of potential partners investigated could not be moredifferent. Kasey Food’s employees benefit from long-termemployment, working in a highly process-driven and structuredenvironment. In contrast, the staff of companies that are risingstars in the vegan food space are usually very young teams, livingin a company culture that is driven by flat hierarchies,pragmatism, and fast pace. While George K. is close to decidingregarding the merger, managers are reporting that morale amongstworkers is declining. Employees are sensing upcoming changes buthave not been informed officially. Therefore, many rumors exist,and a general anxiety is building up. George K. has now requestedhis Chief Operating Officer to develop a communication plan withinthe next seven days. Answer these questions based on the casestudy
1. Identify the challenges faced by Kasey Food and prepare adiagnosis. You should choose the best tools and factors for changediagnosis and make explicit reference to them in your answer. 2.Define the firm's vision for change based on the results of Q1. Inaddition, identify the drivers and constraints the firm mustconsider when implementing a change management plan. 3. Pleasesuggest different change strategies this company should adopt for asuccessful transformation. Explain your suggestion using theory andexamples. 4. Create a draft of communication plan for Kasey food’sCEO and describe which audiences must be addressed with whichmessage at what stage. 5. Propose a cross-functional task force anddescribe the member’s roles and responsibilities. a. Which changemanager profile, according to the 6 images model of changemanagement, would be your most effective partner in leading theoperational teams through this change? Justify your choice