Read the extract below based on TakeALot.com and answer the questions that follow. Takealot.com was officially launched

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Read the extract below based on TakeALot.com and answerthe questions that follow.
Takealot.com was officially launched in June 2011, following thesuccessful acquisition of an existing eCommerce business calledTake2 by the US‐based investment firm, Tiger Global Management andKim Reid in October 2010. Today, takealot.com is the leadingeCommerce retailer in South Africa and one of the largest, mostinnovative eCommerce retailers on the African continent.
The business was initiated with a simple vision in mind: To bethe largest, simplest, and most customer‐centric online shoppingdestination in Africa. It has rapidly evolved since inception,opening and expanding warehouses in Johannesburg, Durban and CapeTown, while expanding department selection to over 21 departmentsacross Electronics, Lifestyle, Media & Gaming and Fashion.
For takealot.com, 2014 was a truly pivotal year with theannouncement of a $100m investment from Tiger Global. This wasquickly followed by the purchase of Mr Delivery – which gavethe
business ownership over its own logistics network through theTakealot Delivery Team division (formerly Mr D Courier) and its ownapp‐based on‐demand food delivery service through the Mr D Fooddivision.
The same year saw the successful acquisition of Superbalist.com,a curated design and fashion website, and culminated in theannouncement that Naspers‐owned Kalahari.com would be mergingbusinesses with takealot.com – building the premier online shoppingdestination in Africa. The merge was successfully completed on 1May 2015 when all Kalahari customer accounts were successfullytransferred to takealot.com.
Now, takealot.com is South Africa’s largest, most innovativeecommerce retailer, with over 2000 employees. At the core ofeverything we do is our customer. We are passionate about providinggreat customer experiences, beginning with the moment you land onour site or app, until the product you order is delivered safelyinto your hands.
Q.1 Services have very identifiable characteristics. discuss below 4 characteristics of services in relation toTakealot.com.
1. The intangibility of services
2. The perishability of Services
3. The heterogeneity of Services
4. Entry into the Market