INTRODUCTION: Strategic Positioning attempts to achieve sustainable competitive advantage by preserving what is distinct

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INTRODUCTION: Strategic Positioning attempts to achievesustainable competitive advantage by preserving what is distinctiveabout a company. It is important for managers to be aware of theircompany’s strategic position and the effect this will have on theirdecisions and actions within the company. This caseanalysis will enable you to understand the challenges La Croixfaced and how those challenges are related to managerialstrategy.
How can LaCroix create a “fit” among its activities?
A “fit” would include connections between the way it packagesits products and the way they are distributed. For example, canthey be packaged for single serve?